Explainer videos are ruling the online world now! Well, what can be more appealing than an aesthetic animation which is catchy and short? Nothing, right! And yes, these are adjectives that suit the explainer video perfectly.
Nowadays, explainer videos are a great way to market. This is justified as explainer videos have special effects on promotions and marketing.
Interested in knowing more, scroll along!
Explainer Videos: An Introduction
These are short-duration videos, mostly 30 to 60 seconds long. It can either promote a product or service or spread awareness regarding the same or maybe do both are explainer videos.
These are usually the best way to do the former as it includes both audio and visuals. But, it can get tricky sometimes. So, you should take care that your video quality is great. In case you want it to be crafted for you…
It may seem a very cool task but a lot of effort goes behind it. Plus, there are numerous types of explainer videos that suit different purposes accordingly.
The most common and easy to make is the 2D explainer video. Then, there are 3D explainer videos or whiteboard ones. And the traditional ones are also in demand till now.
Other than these, more types are depending on the purpose such as infographics which are all over Instagram, and motion graphics. More types include character-driven, chalkboard, live-action, and crowdfunding.
Why Are Explainer Videos So Popular?
Explainer videos have gained popularity over time. Most animation studios, business owners, and entrepreneurs use these as the audience loves them. These are used in landing pages, social media posts, or youtube ads. But, there are a lot of reasons why explainer videos have touched everyone’s heart. Let’s see a few.
- Don’t we all love scrolling through youtube shorts? What can be better than having an explainer video promoting your offers in YouTube shorts which people are crazy for?
Aesthetic ↗
Most animators make the explainer videos in an aesthetic, alluring manner. And the best animation studios like ours, leave no stone unturned to sprinkle some gold dust on it.
Short ↗
A human’s attention span has reduced significantly. So, short pitches perform the best to hook your audience. And what can be better than short, nicely-prepared explainer videos showing the how, why, and when aspect?
Evokes interest ↗
If done right, explainer videos are a great tool to peak the curiosity of your audience. This means people will show interest in the message you want to deliver and act accordingly.
You must have also taken the advantage of these explainer videos, didn’t you? In either case, you should reap the benefits. And finding a professional to meet your needs isn’t hard either, just call us at 9811411085.
What Should a Good Explainer Videos Include?
Producing a good explainer video can be a hard task. Honestly, it can be tricky sometimes. But, here we are sharing the secret ingredients which can make a perfect recipe for an explainer video. See below:-
Short-length Solution-oriented
This should be a no-brainer. But, don’t go overboard and make it 5-10 seconds. Generally, 30-60 seconds videos perform the best. If you plan to use it in YouTube shorts, you can go for 1-2 minutes but don’t stick to that.
Your video should focus on solving the problems or the FAQs of your clientele or customers. People trust those who solve their problems and if you want to do any sort of interaction, trust should be a given.
Top-notch Quality Target audience adhered
Nobody likes a bad-quality video. And the one which is blurry and unsynchronised. So, try to pair up with the best animation studio for your next project.
You should focus on your target audience. You can do this part in your storyline. Make the story appealing to your audience and design the characters to which they can relate.
CTA
“A call to action means to direct or remind your audience to do a certain task, mostly buying a product or signing up for some services. It is the sole purpose of the video..”
A good explainer video has all these components in the right arrangement.
Conclusion
Explainer videos are the most fascinating aspect of digital advertising nowadays. If you’re also looking for a fun, creative way to pitch your product, look no further than an explainer video. We are one of the best animation studios and enjoy our services.